This project was created for a packaging design class at OCAD University in collaboration with students Mike Nguyen and Posie Small. Together, we developed the brand identity and packaging for 'Sip Sundays', a sparkling water infused with adaptogens. Our goal was to create a design that felt fun and approachable while maintaining a bold shelf presence among competitors. The packaging features a unique interactive element, a peel-back label that reveals a recipe and a message about the product. This detail adds an extra layer of engagement, reinforcing the brand’s playful identity.